Project Overview
LadyBalance is a Danish company specializing in women’s intimate health. The goal of this project was to strengthen their digital presence and reconnect with younger women (15–35) through a summer campaign. The campaign was designed to be relatable, trustworthy, and engaging across social media, while also improving SEO performance and building a dedicated landing page.
My Role
In this project, I contributed to:
- Product photography – shooting clean, authentic visuals of LadyBalance products for use on the landing page and social media.
- Concept development – co-creating the overall campaign and naming it “Sommer uden gener” (“Summer without discomfort”), a concept that communicated freedom, confidence, and wellbeing in an approachable way.
- SEO optimization – conducting keyword research and developing a silo structure to ensure visibility on relevant search terms, as well as integrating SEO best practices into the landing page.
- Video production – directed and performed in a campaign video that captures a carefree summer mood at the beach, showing the use of LadyBalance Lactose Cream as a part of feeling fresh, confident, and experiencing a true “summer without discomfort”.
The Challenge
LadyBalance had to rebuild its social media presence after a hack in 2024, which made it difficult to reach a younger audience. Although the company had a loyal customer base, they needed to build stronger engagement with digital natives who value honesty, relatability, and community in communication.
The Solutions
We developed a seasonal summer campaign centered on the theme “Sommer uden gener” (“Summer without discomfort”). The solution included:
A SEO-optimized landing page
with product information, relatable storytelling, and customer reviews.
Campaign visuals and videos
designed to work seamlessly across the LadyBalance website, landing page, newsletters, and social media, ensuring a cohesive and fresh, summer-inspired style.
A brand guide
to ensure consistency across all channels.
Concept image created using AI to visualize the brand mood.
Results & Reflections
The project delivered a cohesive campaign concept and digital assets ready for launch. It provided LadyBalance with a stronger, more modern foundation for engaging a younger audience while staying true to their trusted brand identity.
- Campaign concept and design were implemented by LadyBalance
- The summer campaign was featured in their official newsletter
- Strengthened their digital presence and refreshed their communication style for younger women
Heidi Husballe
Marketing Manager, LadyBalance
Emily showed exceptional engagement and professionalism, delivering high-quality photos and videos with a beautiful aesthetic.
Her creativity and dedication made our collaboration seamless and resulted in visuals that beautifully represent our brand.
Campaign Video
The campaign video was created to bring the concept “Summer without discomfort” to life in a relatable way. By combining natural settings, movement, and product use, the video aimed to connect emotionally with the audience and show how LadyBalance supports confidence and wellbeing in everyday moments.
Product Photography
As part of the LadyBalance campaign, I created a series of product photographs to highlight the brand’s identity. The images were styled with soft colours and natural light to reflect a sense of care, wellbeing, and femininity – supporting the overall campaign visuals.
